About Us

There was a time when gathering around hand-rolled sushi at home was a small but cherished pleasure.
During those moments, we began to hear a simple request:

“Could we buy just a little fish that’s good enough for sashimi?”

That question was the beginning of MOGMOG.

We are the team behind KUROSHIO, a Japanese seafood wholesaler that has long worked with sourcing and logistics in New York. Through years of handling fresh seafood and ingredients from Japan, we came to feel that these products deserved to be enjoyed more freely, more casually, and more closely in everyday life.

We asked ourselves,
“What kind of Japanese food market would we truly want to visit?”
MOGMOG was born from that idea.

What you’ll find at MOGMOG are products we import through our own trusted routes, working directly with producers across Japan. These are makers who take their ingredients seriously, respect traditional methods, and create with honesty and care.

They don’t need to be rare or extravagant.
They simply belong at the table—blending naturally into daily meals, and bringing out a quiet smile when you think, “This is really good.”
That’s the kind of experience we hope to share.

At our physical store, we host regional Japanese food fairs several times a year. The lesser-known gems we discover there, along with the voices and feedback from our customers, directly shape the selection you see in our online store.

Our goal—both in-store and online—is to create a place where the values and stories of Japanese producers are properly conveyed in the U.S.
Where good food adds small moments of joy to everyday life, and those moments connect to a deeper sense of happiness.

We believe that foods chosen with intention can grow into culture.
MOGMOG hopes to be one small step toward that future.